Your property is unique.
Your marketing should be, too.

Unlike one-size-fits-all agencies, the strategies we develop reflect what makes your property distinctive. You might need a website that captures your brand, campaigns to attract the right guests, or systems to reduce OTA dependency. Whatever your goal, our hotel marketing agency team will put together a personalized plan that achieves your specific vision.

Common challenges
we see in the industry

OTA Commission Drain

Independent hotels lose the majority of their bookings to OTAs, paying substantial commissions that far exceed what they invest in marketing, which leaves no budget to nurture direct channels. 

Reducing OTA dependency by 15-20% can save hundreds of thousands annually in commission costs. At the same time, it gives you bandwidth to build an owned customer database worth exponentially more over time.

Gaps In Specialist Marketing Expertise

In-house teams are often stretched thin, or owners handle marketing themselves while managing operations. Properties need specialized expertise in SEO, paid search, AI search, conversion optimization, and revenue management. 

A strategic hospitality marketing agency can fill these expertise gaps with booking-focused execution, whether working alongside an in-house marketer or providing complete support.

Missing Direct Booking Infrastructure

Many properties have websites that underperform industry benchmarks. They’re missing meta-search advertising, email marketing automation, and remarketing, which means most website visitors leave without their interest ever being captured.

Building complete direct booking infrastructure, including optimized websites, booking engine integration, meta-search campaigns, automated email sequences, and conversion optimization, allows your property to own the guest relationship.

Seasonality & Cash Flow Instability

Occupancy fluctuates between peak and off-seasons, with some properties generating barely enough revenue during high-demand periods to sustain operations year-round. 

Dynamic pricing strategies, shoulder season campaigns, and marketing for product diversification (retreats, events, corporate bookings) executed by a hospitality digital marketing agency can stabilize revenue and improve annual occupancy by double-digit percentage points.

Revenue & profitability

Direct bookings deliver higher profit margins than OTA bookings, but many properties lack the systems to capture them. Every percentage point of OTA dependency costs thousands in annual profit. 

When revenue management and marketing work together, with pricing and distribution aligned to direct booking campaigns, RevPAR increases and profitability improves over time. That’s what you can achieve with a hotel digital marketing agency.

Our hospitality marketing agency works with

  • Independent hotels
  • Boutique hotels
  • Heritage & historic properties
  • Wellness retreats & spa resorts
  • Glamping & outdoor hospitality
  • Lifestyle hotels
  • Destination properties & resorts
  • Multi-property portfolios

Our hotel marketing services

Reduce OTA dependency

  • Paid Advertising (Google & Meta)
  • Metasearch Management
  • SEO & AI Search Optimization
  • Email Marketing & Automation
  • Strategic OTA Management
  • Reputation & Review Strategy
  • Influencer Partnerships

Optimize performance & pricing

  • Revenue Optimization & Dynamic Pricing
  • Website Optimization & CRO
  • Competitive Intelligence & Monitoring

Strengthen your brand

  • Branding & Identity
  • Website Design & Development
  • Content & Email Marketing Strategy
  • Social Media Marketing
  • Content Production (Photo/Video/Copy)

Industry benchmarks

up to
34%

Average direct booking increase for boutique hotel clients through strategic optimization

9.5-
10.5X

Return on ad spend from meta-search advertising campaigns

30-
40%

Reduction in cancellation rates when converting OTA bookings to direct

9-
20%

Higher profit margins on direct bookings compared to OTA bookings

Our process

1. 20-minute discovery call

Our hospitality marketing agency team learns about your property’s vision and story, what makes you distinctive, your current marketing approach, and what you’re trying to achieve. We’ll discuss your OTA dependency, guest acquisition strategy, and revenue goals to determine if we’re the right fit.

2. Complimentary marketing audit

We analyze your website, booking funnel, competitive positioning, and channel performance to identify the most impactful opportunities for improvement. This audit gives our hotel marketing agency the insight needed to create a personalized proposal for your property.

3. 60-minute strategy presentation

We present our findings and outline a customized strategy based on your property’s goals during a 1-hour strategy session with our hospitality marketing consultant. We’ll outline the recommended strategy and discuss how we’d work together to achieve your objectives.

4. Implementation & optimization

As a digital marketing agency for hospitality businesses that both strategizes and executes, we action the plan, layer services strategically, prioritize fast ROI first, then build long-term infrastructure. We report monthly and adjust based on performance and market changes.

Let’s talk

Why we’re here

We believe the best hospitality
flows from hosts who are flourishing.

There’s a moment every traveler knows: when you step into a place that feels just right. Not just well-appointed or efficiently run, though that matters too. It’s something deeper. A sense that someone cared enough to create an experience, an environment with soul.

Those places deserve to thrive on their own terms.

If you’ve built something meaningful, the team behind our digital marketing agency for hospitality businesses would be honored to help it flourish.

Read our manifesto
Andy ZenkevichCo-founder & CEO, Epiic

Chat with a hotel marketing
company about your growth

Schedule a 20-minute call with our hospitality marketing agency today to discuss
your challenges, vision, the opportunities, and explore how we can help
you achieve your goals.

Let’s talk

Frequently asked questions

1. Will you understand what makes our property special?

We don’t do templated strategies. Before proposing anything, we immerse ourselves in your property’s story, study your market like investors, and often visit in person. Your vision shaped this place; our job is to help that vision reach the guests who’ll appreciate it most. We’re looking for properties with a point of view, not generic accommodations.

2. Do I own the website and other assets?

Absolutely. You own everything: website, brand assets, guest database, email lists, ad accounts. We build on platforms you control, not proprietary systems that lock you in. If we ever part ways, you walk away with everything we’ve built, and we’ll help transition it smoothly.

3. How do you balance immediate revenue needs with long-term brand building?

Both matter. We start with revenue-generating activities that prove value within 60 days, then layer in the infrastructure that compounds over years: the SEO authority, the email database, the guest relationships. You need cash flow today, but you’re also building something that will outlast you. We respect both timeframes.

4. How long does it take to see results?

Some services like meta-search advertising and email marketing deliver bookings within 30-60 days. Comprehensive direct booking optimization typically takes 9-12 months as we build infrastructure, optimize conversion, and shift guest behavior.

5. We've worked with agencies before and been disappointed. What's different?

Most agencies focus on vanity metrics: impressions, engagement, followers. We focus exclusively on outcomes that impact your revenue: direct booking conversion rates, cost per acquisition, and total customer acquisition costs. You’ll see exactly how many bookings we generate and what they cost versus your OTA commissions.