Custom WordPress revamp for
Scratch Garden
The client:
Scratch Garden is a popular educational YouTube channel with millions of subscribers. It offers fun, engaging, and educational videos for children, parents, and teachers.
The challenge:
Scratch Garden had outgrown its existing website. The layout was outdated, navigation was unintuitive, and managing a growing library of videos had become cumbersome. They also had a functional shop section that crucially lacked a user-friendly interface and visual appeal.
The client needed a comprehensive website revamp to modernize the platform, improve usability, and align it with the quality of their video content.
The solution:
We opted for a full-scale WordPress website redesign and redevelopment. The goal was to maintain brand consistency while dramatically improving the site’s visual experience, content organization, and performance.
Steps we took:
- Audit & planning
We analyzed the structure and limitations of the existing website, mapped out user journeys, and identified opportunities to enhance content accessibility and engagement.
- Custom WordPress theme development
We built a fully custom, mobile-responsive WordPress theme from the ground up. The new design reflects Scratch Garden’s playful and educational style while being highly performant and scalable.
- Custom post type for video library
We created a dedicated catalog based on video type to better manage and present the extensive video library. We implemented category-based filtering (e.g., Math, Science, English, Coding) and sorting functionality to help users quickly find relevant content.
- Mobile optimization
Our UX team gave special attention to mobile usability. We restructured mobile navigation and ensured fast load times through image optimization and a lightweight framework.
- Performance and SEO Enhancements
We implemented lazy loading, optimized assets, and improved the site’s technical SEO structure to boost performance, reduce bounce rates, and increase discoverability.
The result:
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A refreshed, modern website aligned with the client’s educational mission and visual identity
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Significantly improved navigation and user experience
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A scalable video management system with dynamic filtering
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A remodeled media store that encourages engagement and supports monetization
The key takeaways:
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A successful redesign isn’t just about looks. It’s about solving structural and usability challenges too.
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Custom WordPress development provides the flexibility to tailor functionality to specific business needs.
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Merging content and e-commerce requires thoughtful architectural design and performance-first development.
The conclusion:
The Scratch Garden website revamp transformed a static platform into a dynamic, engaging, and high-performing educational hub. Our custom WordPress solutions now support the brand’s ongoing growth and deepen its connection with a global audience.