Successful website
migration for Eyelit

Steps we took

• Pre-migration analysis and planning

  Before initiating the migration, we thoroughly analyzed all three existing websites. This included evaluating their structure, content, user flows, and SEO performance. The goal was to determine what should be preserved, optimized, or removed to create a streamlined and effective new platform.

• SEO preservation strategy

  One of the primary concerns was maintaining search engine rankings and minimizing traffic loss. To achieve this, we:

  • Developed a comprehensive redirect map to ensure all old URLs pointed to the corresponding new pages

  • Optimized the site structure for better navigation and improved user experience

  • Reviewed and updated meta tags and key pages to align with current SEO best practices

  • Ensured all critical SEO elements were in place, including schema markup and clean URLs

• Content unification

  Next, we focused on consolidating and optimizing content from the three websites. During this process, we:

  • Conducted a content audit to remove outdated and duplicate information

  • Restructured user journeys, making the interface more intuitive and efficient

  • Enhanced page load speeds by implementing modern technologies and performance optimizations

• Technical implementation

  Once the content was unified and optimized, we moved into the technical execution phase. This step ensured that the new site was stable, scalable, and met Eyelit’s operational goals. Technical implementation involved:

  • CMS and data migration:

    Content, databases, user data, and media assets were ported to the new platform.

  • Code and assets transfer:

    All essential code, including HTML, CSS, JavaScript, and supporting libraries, was migrated and optimized.

  • Custom development:

    We implemented custom software solutions tailored to Eyelit’s specific needs. This went beyond standard WordPress capabilities to support unique business logic and workflows.

  • Mobile and performance optimization:

    We ensured the site remained mobile-friendly and maintained fast loading speeds across all devices.

  • URL structure changes:

    Permanent 301 redirects were implemented for any modified URLs to preserve SEO value.

• Testing and quality assurance

  Before going live, we conducted extensive tests to ensure the new website was fully functional and met all performance criteria. We tested the site in three main ways based on the initial goals:

  • Verified that redirects and internal links were correctly implemented

  • Assessed website speed and responsiveness across devices

  • Performed an SEO and mobile-friendliness audit to confirm best practices were observed

• Launch and post-migration monitoring

  Following a successful test phase, we launched the new website and closely monitored its performance. Key metrics such as indexing, user engagement, and organic traffic were carefully tracked to quickly address any potential issues and ensure a smooth transition.