Winning visibility
in Google AI Overviews
Google is rapidly transforming the search landscape with the introduction of AI Overviews, a generative format that shifts user attention away from traditional results. Securing a spot in these AI-generated summaries means staying ahead of the competition.
We’ve helped several clients adapt their content strategies to this new environment. The result? Their content is now featured in AI Overviews and, as a bonus, frequently appears in Featured Snippets and top organic positions.
Objectives
The key objectives were consistent across all projects:
- Increase visibility in emerging Google formats (AI Overviews).
- Drive steady growth in organic traffic.
- Strengthen brand authority and perceived expertise.
Our approach
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Conducted in-depth analysis of user intent across priority keywords, categorizing them as informational, transactional, or comparative
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Placed special focus on question-based and zero-click queries likely to trigger AI Overviews
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Structured responses in concise paragraphs (40–55 words) tailored for easy extraction
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Clarified formatting using bullet points and numbered lists
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Used strategic header structuring (H1–H3) to improve semantic clarity
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Integrated FAQ blocks to address common queries directly
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Employed entity-based SEO, enriching content with contextual definitions and semantically linked concepts
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Added structured data markup to support Google’s understanding and formatting
Results
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Pages achieved:
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Inclusion in Google AI Overviews
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Top 3 rankings for target high-value queries
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Appearance in Featured Snippets (as an added benefit)
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Examples of impacted projects:
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Global provider of integrated software solutions
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Online travel agency
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Epiic
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Get A Copywriter
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Why it works
Our strategy goes beyond traditional keyword targeting. We optimize content to align with how generative AI models process, extract, and present knowledge.
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We structure content around conceptual clarity, not just rankings.
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We anticipate how LLMs select fragments for AI summaries.
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We prepare for a future where structured knowledge presentation is essential for visibility.
What this means for businesses
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Increased organic traffic without additional ad spend
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Improved brand visibility and authority
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Recognition as a subject-matter expert in your niche
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Future-proofing content for the AI-first search era
Conclusion
Our success speaks for itself. Ranking in AI Overviews is no accident — it’s the result of well-executed strategies. By curating content and leveraging advanced SEO techniques, we’ve helped our clients win visibility in search results that matter. Now let’s make generative AI search work for you too.