Custom website redesign
and development for Kropman Group
The client:
Kropman Group is a dynamic player in the investment industry, offering tailored solutions for individuals and businesses looking to expand their financial portfolios. They needed a modern digital presence that would convey trust, clarity, and professionalism.
The challenge:
Kropman Group required more than just a typical business website.
Their goals included:
-
Presenting complex services in a user-friendly format
-
Generating high-quality leads through interactive engagements
-
Standing out in a competitive market with a sleek, distinctive design
-
Running a high-performance site that’s also easy to manage
The solution:
Epiic proposed a custom WordPress development solution that combined a bespoke theme with a lead-generating quiz funnel. The focus was on user experience, technical performance, and conversion optimization.
Steps we took:
-
Discovery & planning
-
Held initial discovery sessions to understand the client’s goals, target audience, and technical requirements
-
Conducted competitor analysis and UX research to guide interface design and functionality
-
Created a sitemap and user journey map to align business objectives with user needs
-
-
Custom theme development
-
Designed a completely custom WordPress theme tailored to the Kropman Group’s brand
-
Developed reusable and flexible block-based components to simplify content management
-
Implemented responsive layouts for all devices, prioritizing usability and readability
-
Ensured the interface met accessibility standards (WCAG)
-
Built an SEO-friendly semantic HTML structure to make the content easier for both readers and search
engines to understand
-
-
Performance optimization
-
Minified CSS and JS, optimized images, and lazy-loaded media to reduce load times
-
Integrated caching for global performance
-
Passed PageSpeed benchmarks to meet Google’s technical expectations
-
-
Interactive quiz integration
-
Designed and developed a custom multistep quiz to capture qualified leads
-
Used conditional logic to personalize the user’s path based on input
-
Integrated the quiz function with the client’s CRM and email automation systems
-
-
Testing & quality assurance
-
Conducted thorough cross-browser and cross-device testing to ensure consistent performance
-
Ran manual and automated QA for functionality, form submissions, responsiveness, and speed
-
The result:
-
A fast-loading website with a seamless user experience
-
Improved engagement through the interactive quiz, which became a core lead generation tool
-
Strong brand representation through a fully custom, conversion-driven layout
The key takeaways:
-
Custom theme development allows complete control over performance, design, and branding.
-
Interactive features drive engagement and capture leads more effectively than static forms.
-
Combining design excellence with backend automation provides long-term value for growing businesses.
The conclusion:
By combining strategic UX thinking, advanced WordPress development, and interactive design, we helped Kropman Group launch a website that does more than inform — it converts. This project exemplifies how custom WordPress solutions can transform a brand’s digital presence into a valuable business asset.