Custom website redesign
and development for Kropman Group
The client:
Kropman Group is a dynamic player in the investment industry, offering tailored solutions for individuals and businesses looking to expand their financial portfolios. They needed a modern digital presence that would convey trust, clarity, and professionalism.
The challenge:
Kropman Group required more than just a typical business website.
Their goals included:
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Presenting complex services in a user-friendly format
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Generating high-quality leads through interactive engagements
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Standing out in a competitive market with a sleek, distinctive design
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Running a high-performance site that’s also easy to manage
The solution:
Epiic proposed a custom WordPress development solution that combined a bespoke theme with a lead-generating quiz funnel. The focus was on user experience, technical performance, and conversion optimization.
Steps we took:
- Discovery & planning
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Held initial discovery sessions to understand the client’s goals, target audience, and technical requirements
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Conducted competitor analysis and UX research to guide interface design and functionality
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Created a sitemap and user journey map to align business objectives with user needs
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- Custom theme development
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Designed a completely custom WordPress theme tailored to the Kropman Group’s brand
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Developed reusable and flexible block-based components to simplify content management
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Implemented responsive layouts for all devices, prioritizing usability and readability
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Ensured the interface met accessibility standards (WCAG)
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Built an SEO-friendly semantic HTML structure to make the content easier for both readers and search
engines to understand
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- Performance optimization
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Minified CSS and JS, optimized images, and lazy-loaded media to reduce load times
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Integrated caching for global performance
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Passed PageSpeed benchmarks to meet Google’s technical expectations
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- Interactive quiz integration
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Designed and developed a custom multistep quiz to capture qualified leads
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Used conditional logic to personalize the user’s path based on input
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Integrated the quiz function with the client’s CRM and email automation systems
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- Testing & quality assurance
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Conducted thorough cross-browser and cross-device testing to ensure consistent performance
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Ran manual and automated QA for functionality, form submissions, responsiveness, and speed
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The result:
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A fast-loading website with a seamless user experience
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Improved engagement through the interactive quiz, which became a core lead generation tool
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Strong brand representation through a fully custom, conversion-driven layout
The key takeaways:
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Custom theme development allows complete control over performance, design, and branding.
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Interactive features drive engagement and capture leads more effectively than static forms.
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Combining design excellence with backend automation provides long-term value for growing businesses.
The conclusion:
By combining strategic UX thinking, advanced WordPress development, and interactive design, we helped Kropman Group launch a website that does more than inform — it converts. This project exemplifies how custom WordPress solutions can transform a brand’s digital presence into a valuable business asset.