Virtual Marketing Assistants: Unlocking Business Benefits

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Are you a busy entrepreneur or business owner struggling to keep up with all your marketing tasks? Emails are piling up, social media posts are going unpublished, and you can’t find the time to craft blog posts or work on a marketing strategy. Sound familiar?

If so, it might be time to consider hiring a virtual marketing assistant — or VMA. These freelance pros can handle many of the day-to-day marketing duties for you so you can focus on the high-level, high-impact work. They’re affordable and experienced and enable you to get more done without the hassle of hiring an in-house employee.

Keep reading to find out if getting extra help from a virtual marketing assistant makes sense for your business.

Virtual Marketing Assistants: Who Are They and What Can They Do for Your Business?

Does your business struggle with managing social media, pumping out fresh content, or staying on top of email campaigns? A virtual marketing assistant could be the key to unlocking major benefits and achieving your goals.

Virtual marketing assistants are independent contractors who help businesses with a variety of marketing and administrative tasks remotely. They can handle responsibilities like:

Social media management

  • Posting on social platforms like Facebook, Instagram, and Twitter
  • Engaging with followers by liking and commenting
  • Monitoring platforms for mentions and messages
  • Reporting on social media analytics and insights

Content creation

  • Writing blog posts, articles, and press releases
  • Creating graphics, infographics, and videos
  • Optimizing content for search engines (SEO)

Email marketing

  • Building email lists and newsletters
  • Writing engaging subject lines and content
  • Managing mailing schedules and campaigns
  • Analyzing open and click rates

General admin support

  • Managing schedules and correspondence
  • Researching topics and compiling reports
  • Proofreading and editing documents
  • Handling data entry and updating spreadsheets

Do You Need a Virtual Marketing Assistant for Your Business?

If your to-do list is a mile long and you’re struggling to keep up with marketing tasks, it may be time to call in reinforcements. Here are some signs you could benefit from hiring a virtual marketing assistant:

Can’t keep up with social media? A virtual assistant can help develop a social media strategy, create posts, engage with your followers, and analyze metrics to improve results.

Feeling overwhelmed by email marketing? Have a VMA help build email lists, create campaigns, write engaging newsletters, and track open and click rates.

Not maximizing your content potential? Hire a marketing assistant to assist with blog post writing, guest blogging, podcasting, or optimizing existing content. They can also help distribute content on various platforms to increase traffic.

Does SEO confuse you? A VMA can optimize content, build internal links, generate backlinks, and make technical improvements to boost your search rankings.

Analytics anxiety? If analyzing metrics, reports, and KPIs stresses you out, have a VMA evaluate important data and provide actionable insights to optimize your marketing strategies. A VMA can assist with all areas of digital marketing, including paid ads, affiliate partnerships, and influencer collaborations.

Lacking work-life balance? A virtual marketing assistant can take over time-consuming tasks so you can focus on big-picture strategies and reclaim your personal time.

If any of these signs resonate and you need support tackling important marketing strategies, a virtual marketing assistant may be just what your business needs to succeed. Hiring help could make a world of difference in growing your company and regaining work-life balance.

Benefits of Hiring a Virtual Marketing Assistant

Hiring a virtual marketing assistant can unlock many benefits for your organization. Here are some of the top advantages:

Increased productivity

A virtual marketing assistant can handle many of the time-consuming marketing tasks that often fall by the wayside in a busy schedule. By delegating things like social media management, email marketing, and content creation to an assistant, you free up your time to focus on high-level strategy and revenue-generating activities. This boost in productivity and time savings can have a huge impact on your business success.


Virtual assistants are independent contractors who work remotely. Because they have lower overhead costs, they can charge significantly less than a full-time employee. You only pay for the hours they work, so you can scale their services up or down as needed to match your budget and workload. This on-demand flexibility and affordability make virtual assistants a very cost-effective solution.

Specialized expertise

While you may be skilled in many areas of marketing, it’s difficult for one person to be an expert in everything. A virtual marketing assistant can provide specialized skills and experience that complement your own. For example, you may opt to hire an assistant who specializes in social media management, email marketing, content creation, or search engine optimization. Tapping into a virtual assistant’s specialized expertise is an easy way to strengthen your marketing efforts.

Consistency and reliability

Having a dedicated virtual marketing assistant ensures consistency in executing routine tasks. Once you’ve trained an assistant and they understand your processes, preferences, and brand standards, they can reliably carry out regular marketing responsibilities. This consistency yields better long-term results, and you can rest easy knowing that everything will be taken care of.

Where to Find a Virtual Marketing Assistant and How to Choose the Right One

So you’ve decided it’s time to hire a virtual marketing assistant. Fantastic! Adding a skilled marketing VMA to your team can help scale your business in amazing ways. But with so many options out there, how do you choose the right one?

Follow these tips, and you’ll be well on your way to a fruitful partnership:

Determine your needs

First, think about what kind of help you need. Do you want someone to handle social media, content creation, email marketing, or all of these things? Defining your needs will help narrow down your search and find candidates with the specific skills and experience you require.

Check reviews and references

Once you’ve found some promising candidates, check their online reviews and ask for references from previous clients. Speaking to other business owners who’ve worked with the VMA is one of the best ways to get a feel for their abilities, work quality, communication, and professionalism.

Consider your options

You can:

  1. Hire a freelance virtual assistant. This allows you to find someone with the exact skills you need. However, you’ll have to handle administrative tasks like contracts, payments, and accounting. You also risk higher turnover.
  2. Use a virtual assistant service. Marketing agencies like Epiic offer dedicated virtual marketing assistants to handle your marketing needs. We recruit, train, and manage the VMAs so you can stay focused on your business.

Conduct interviews

Whether hiring freelance or through an agency, interview your top candidates. Discuss their experience, skills, availability, and fees. Get a feel for their communication style and whether you connect. Ask them to walk through how they would handle a typical marketing task to evaluate their process and expertise.

Make your choice

Once you’ve checked reviews, spoken to references, and interviewed candidates, go with your gut. Choose the virtual marketing assistant you feel most confident can handle your needs.

Start with a trial period

Begin with a 3 to 6-month trial period to ensure it’s a good match before committing to a long-term contract. Meet regularly to give feedback and make adjustments as needed.

Stay in close contact

Even after the trial period ends, meet with your VMA weekly or biweekly via video chat. Share feedback, brainstorm new ideas, and keep the lines of communication open. A successful working relationship depends on ongoing collaboration and dialogue.

Virtual Marketing Assistant FAQs

What tasks can a virtual marketing assistant perform?

A VMA can handle many routine marketing tasks like:

  • Social media management — Posting on platforms like Facebook, Instagram, and LinkedIn, engaging with followers, etc.
  • Content creation — Writing blog posts, articles, emails, etc. A VMA can also help with content strategy and editorial calendars.
  • Search engine optimization — Optimizing content, building backlinks, keyword research, etc., to help improve search ranking and drive organic traffic.
  • Email marketing — Creating email newsletters, drip campaigns, and automations to stay in touch with customers and prospects.
  • Analytics and reporting — Monitoring key metrics and creating reports and recommendations to optimize marketing performance.

How much do virtual marketing assistants cost?

VMA rates can vary depending on experience and scope of work, but you can typically expect to pay between $25 and $75 per hour. Many virtual assistants also offer monthly retainer packages. Compared to an in-house marketing hire, a VMA can save you money while providing targeted expertise. Their flexible, project-based nature means you only pay for the specific tasks and hours you need.

Can a virtual marketing assistant really replace an in-house marketing team?

A VMA should not replace an entire in-house marketing team but rather supplement existing efforts. They are best suited for routine tasks that do not require intimate knowledge of your business or customers. For high-level marketing strategy and complex projects, an in-house team is ideal. Using a virtual assistant for targeted needs can help reduce workload and allow your team to focus on high-priority initiatives.

How do I find and hire a virtual marketing assistant?

There are a few options for hiring a virtual marketing assistant:

  1. Freelance marketplaces — Websites like Upwork, Fiverr, and Freelancer have large networks of freelance VMAs. You can post a job, review profiles, and hire someone for short-term projects.
  2. Marketing agencies — Some agencies offer VMA services or can recommend freelancers they work with. Agencies may charge a higher rate but can also provide more comprehensive solutions.
  3. Your network — Ask for referrals from peers or professionals in related fields like web design or PR. Personal references are a great way to find high-quality candidates.
  4. Interview candidates — Once you have some options, interview a few VMAs to determine the best fit based on experience, availability, communication style, and budget. Be prepared to provide details on your needs, goals, and company culture.

Find A Virtual Marketing Assistant for Your Business

So there you have it: virtual marketing can help your business in so many ways and allow you to focus on the big picture. No more getting bogged down in the details or feeling overwhelmed by all the little tasks that need to get done. And, the best part is, with the range of services and price points available, any organization can benefit from a virtual marketing assistant, regardless of size or budget.

Our Virtual marketing assistants can can help streamline your business and set you up for success. Don’t wait until you’re burnt out — take action now and get the help you need.
Our assistants help with:

  • Social media management
  • SEO
  • Email marketing
  • Paid advertising
  • Analytics and reporting

And more!

Oct 26, 2023

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A copywriter with hundreds of projects under her (figurative) belt, Beka enjoys the challenge of crafting unique content. She loves writing just as some people love trolling online message boards :) — in an unabashedly enthusiastic and slightly concerning way.

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