How to Integrate AI into your
marketing strategy

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Whether you love it or hate it, it looks like AI is here to stay. Although there’s a lot of controversy over AI and there are still many things it can’t do as well as a human, there’s no denying that AI-powered tools offer some exciting possibilities.

From automating and speeding up repetitive tasks to more creative applications in brainstorming and content creation, AI is already being embraced by the marketing world. But with new AI tools coming out all the time, figuring out the best way to integrate AI into your existing workflow can be overwhelming.

In this article, we’ll explore some ideas for integrating AI into your marketing strategy from marketing experts and offer some tips for getting the most out of your team and your tools.

Andrew Hatfield
Founder at Deepstar Strategic

The current buzz around artificial intelligence (AI) is undeniable. ChatGPT and Generative AI are on everyone’s lips, with claims like “It’s the content apocalypse” and “10 Ways ChatGPT Will Improve Your Marketing” flooding the conversation.

However, amidst all the hype, it’s important to recognize that marketing itself isn’t undergoing a massive transformation. The fundamental principles still hold true and will continue to do so.

That being said, there’s no denying that many individuals are leveraging tools like ChatGPT and similar services to generate a staggering amount of content. Marketers using AI-powered tools churn out hundreds, and sometimes even thousands, of pieces of content for blogs, social media posts, and video scripts. The hidden benefit of this is most of the content is generated entirely by the AI, lacking any original thought or unique perspective. This is because the current Large Language Models (LLMs) rely on pre-existing information obtained from web scraping and social media.

Consequently, this situation creates an opportunity for high-value content to truly shine. When you present a fresh perspective or draw upon a unique dataset, your content becomes immune to replication by AI.

So, where does AI fit in?

AI excels at automating processes. For instance, tools like AutoPod drastically reduce video editing time from hours to mere minutes, while others efficiently mine customer interview data.

For grammar and writing style, ChatGPT and similar tools can be useful for quickly improving your writing. They can aid in ideation as well. However, it’s important to note that the actual content still needs to originate from you.

I highly recommend considering the use of artificial intelligence as a means of enhancing your existing processes. Repetitive tasks are particularly suited for leveraging AI to boost productivity and potentially achieve superior results.

In the end, look at AI as a tool to make work easier — not as a way to replace you. Buying has fundamentally changed, so if you want to win your category, you need to get the fundamentals right.

Trisha Gallagher
VP of Marketing at Marketri

The first step to integrating AI into your marketing strategy is to identify the problem areas or bottlenecks within your plan. These might be high-volume, repetitive tasks or opportunities where personalized customer engagement could be enhanced.

Next, you should pinpoint the key areas where AI could yield the most impact. For instance, AI can be instrumental in predictive analytics, allowing you to forecast customer behaviors and trends more effectively.

Once you’ve identified the gaps and impact areas, it’s time to explore AI-powered tools that can address your specific needs. Whether it’s chatbots for customer service, AI-driven data analytics tools, content creation, or personalized marketing platforms, the choice should align with your identified requirements.

However, integrating AI into your marketing strategy is an iterative process. It’s important to be patient, consistently test various tools and approaches, and be prepared to learn and adapt along the way.

Remember, while AI can be a powerful tool, it’s just that — a tool. The human touch and creativity remain vital for any successful marketing strategy. So, leverage AI as a valuable ally that complements your marketing efforts, not as a replacement for human intuition and ingenuity.

Elina Zenkevich
CMO at Epiic

AI is a modern tool that allows for a significant increase in income, regardless of the niche. It doesn’t necessarily lead to job losses; instead, it offers businesses the opportunity to venture in new directions and frees up time for marketers to focus on strategy.

With the help of neural networks, marketers can manage social media quickly and efficiently, generate millions of content ideas, and conduct analyses in just a few minutes. Aspects like customer journey mapping, a pivotal part of marketing analysis, can also be enhanced with the aid of AI. However, this doesn’t eliminate the need for human oversight. Every piece of content AI produces should undergo human review for authenticity, context, and sometimes just plain common sense.

Even if you lack experience in marketing, using AI tools can grant you a precise understanding of whom to sell to, what to sell, and how to sell it. But in knowledgeable hands, it can propel your marketing into the stratosphere!

Sep 12, 2023

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I’m an online marketing professional with over 10 years of experience. I have a background in web development and SEO, which I leverage to provide high-quality content strategy and content creation for businesses.

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