B2B SEO services for enhanced online visibility
Drive targeted leads and sustainable growth with our custom B2B SEO strategies.
Why SEO is key to B2B growth
Why SEO is key to B2B growth
Effective search engine optimisation (SEO) is crucial for B2B businesses to stay competitive. We build customised SEO strategies to attract the right traffic and help generate quality leads. Let us help your business connect with the right audience so you can increase engagement, conversions, and revenue.
What is B2B SEO?
B2B SEO, or business-to-business search engine optimisation, is the process of optimising a business’s online presence to enhance visibility online and attract likely buyers.
Key differences from B2C SEO:
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B2B SEO targets key decision-makers within organisations, while B2C SEO focuses on individual consumers.
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B2B SEO involves a longer sales cycle with a focus on building relationships and trust, whereas B2C SEO aims for quicker purchases.
Why B2B companies need specialised SEO strategies:
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Specific needs
Decision-makers conduct extensive research and seek detailed information.
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Trust and authority
B2B SEO strategies provide valuable, in-depth content to build industry authority.
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Qualified leads
Increased visibility leads to higher engagement and more qualified business leads.
Effective B2B SEO ensures your brand appears prominently in search results, driving greater business success through targeted, strategic efforts.
Explore how we
boosted organic traffic 4x in just 6 months
We do practice what we preach. For epiic.com, we used our SEO services and managed to significantly increase traffic and keyword rankings.
Increased website traffic through
expert B2B SEO services
Our SEO agency creates strategies specifically designed for B2B organisations, considering the unique challenges and opportunities of B2B sales. By partnering with us, you’ll experience:
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Improved search rankings
Our team makes sure that your website ranks higher on search engine results pages (SERPs).
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Increased website traffic
Enhanced visibility drives more organic traffic to your site.
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Higher lead quality
Our targeted SEO tactics attract more relevant and qualified leads.
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Better ROI
We maximise your investment with strategic, data-driven approaches, delivering measurable results.
Our expert team at Epiic has in-depth knowledge, extensive experience, and a proven track record in B2B SEO. Let us drive your business growth with outstanding results.
Our B2B SEO process
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Initial consultation and goal setting
We start with a consultation to understand your business’s SEO goals. This meeting with our sales team allows us to tailor our approach to your unique needs.
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Audit & strategy
Our team performs a thorough audit of your website, covering technical SEO, competitor research, and market research. This detailed analysis helps us create an effective strategy that gets results quickly.
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Keyword research
We uncover search queries aligned with your audience’s intent and strategically target keywords across the sales funnel. Our keyword research process involves analysing search volume, competition, and relevance to ensure we focus on high-impact keywords.
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Competitor analysis
We perform a deep analysis of your competitors’ SEO strategies. This includes identifying the keywords they are targeting, the content they are producing, and their backlink profiles. This competitive gap analysis helps us find opportunities to outperform them.
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On-page optimisation
Our on-page optimisation efforts focus on enhancing the content and structure of your website so search engines understand your content and rank your site higher. This includes optimising HTML tags (title, meta descriptions, headers), improving content quality, and ensuring your site is user-friendly.
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Content creation and marketing
Content is at the heart of our SEO strategy. We create high-quality, relevant content tailored to your audience’s needs. This includes blogs, articles, and other media. Our content marketing efforts aim to attract, engage, and retain your audience, establishing your brand as an industry authority.
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Link building and off-page SEO
Backlinks are crucial for improving your website’s authority and ranking. We implement a robust link-building strategy to acquire high-value backlinks from reputable sources. This enhances your site’s credibility and trustworthiness in the eyes of search engines.
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Internal linking and topic clusters
We structure your website with a well-planned internal linking system and topic clusters. This improves site navigation, helps distribute link equity, and boosts overall SEO performance. Topic clusters allow us to organise content around key themes, making it easier for search engines to understand your site’s structure.
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Conversion rate optimisation (CRO)
To maximise the effectiveness of our SEO efforts, we leverage advanced conversion optimisation tools. These tools help us convert site visitors into potential leads and customers by improving user experience and engagement.
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Continuous monitoring and reporting
Our work doesn’t stop after implementation. We continuously monitor your SEO strategy’s performance, analysing data and adapting to changing market conditions. Regular reports keep you informed about your site’s progress and the impact of our efforts.
Our tailored B2B SEO process is designed to deliver measurable results, drive organic traffic, enhance your online presence, and, ultimately, grow your business.
See what our clients are saying about Epiic
Stay ahead of the competition –
request your free SEO audit today!
You may still have some questions, so here’s the FAQ
- Is B2B SEO for every business?
- B2B SEO is beneficial for many businesses, especially for those relying heavily on online lead generation and targeting other businesses. It significantly enhances visibility and reach, driving more traffic to your website and building your brand and reputation in the market.
- Why do you need B2B SEO services?
- B2B SEO services are important for improving your website's visibility on search engines, attracting high-quality leads, and establishing your brand as an authority in your industry. These services help optimize your content, improve site structure, and ensure that potential clients can easily find your business online.
- Why hire a dedicated team of B2B SEO consultants?
- Hiring a dedicated team of B2B SEO consultants ensures that your SEO strategy is effective. Our experts have the experience and knowledge to navigate the complexities of the B2B space and get results. We also stay updated with the latest SEO trends and algorithm changes.
- How long does it take to see results for B2B SEO?
- The timeline for seeing results from B2B SEO efforts can vary. But generally, you can expect to see significant improvements within 4 to 6 months. Initial changes may be noticeable within the first few weeks, but achieving substantial, long-term results typically requires ongoing optimization.