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What is marketing for healthcare & medical industry businesses?
Marketing services for healthcare and medical industry businesses involve strategic storytelling to effectively communicate complex health concepts. They are employed by various entities such as pharmaceutical companies, health insurance providers, hospitals, and clinics.
Healthcare marketing services can include crafting materials for medical products and treatments, creating educational content for patients, developing blog posts and press releases, and more. Through them, healthcare and medical businesses can efficiently communicate the value and benefits of their services and products, making vital health information widely accessible and beneficial.
We work with businesses in every niche
There is no healthcare business left who doesn’t need an online presence. From signage to websites, every aspect of digital marketing plays a crucial role in reaching potential patients and establishing credibility in the field. Here’s just a glimpse of industries we work with:
- Dentists
- Surgeons
- Chiropractors
- Physiotherapists
- Optometrists
- Medical centers
- Pharmaceutical companies
- Biomedical Research
- Home healthcare providers
- Hospital chains
- Medical supplies manufacturers
- Medical technology companies
- Rehabilitation clinics
- Care centers
- Veterinary clinics
- Health insurance companies
How marketing services can help healthcare
& medical industry businesses grow
Patient acquisition
Marketing aims to attract new customers or, in the case of healthcare, new patients. Through a combination of online and offline marketing techniques, your healthcare business can increase its visibility and reach a wider audience.
Patient retention & engagement
Marketing also plays a key role in patient retention. With email marketing, loyalty programs, and regular engagement through social media, you can build strong relationships with your patients and encourage them to continue using your services.
Brand building & visibility
Digital marketing techniques, such as SEO and social media marketing, can boost your business’s online visibility. This makes it easier for potential patients to find you, increasing the likelihood they’ll pick your services over others.
Build trust and credibility
With content marketing and public relations, you can share valuable information and industry insights and establish your business as a thought leader in the healthcare industry. This helps you build trust and credibility with your audience.
Improve online reputation
Reputation management services allow you to effectively respond to patient feedback. This can improve your online reputation and influence new patients’ decision to choose your healthcare services.
Drive business growth
Data-driven marketing strategies can provide insights into how your business can better attract new patients and retain existing ones. This can help support business growth and, ultimately, increase revenue.
Service expansion
Marketing is also crucial to promoting new services. Targeted marketing campaings can help make potential and existing patients aware of your healthcare business’s new offerings.
Geographical expansion
A strong marketing campaign can help your healthcare business establish its presence in a new geographical area. With localized SEO, targeted advertising, and localized content, you can attract patients in your new location.
Partnership and collaboration opportunities
By enhancing your healthcare business’s visibility and reputation, marketing can help it build partnerships and collaborations with other healthcare providers, research institutions, or insurance companies.
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Our comprehensive healthcare marketing
services tailored to your needs
Website audit
Unlock your website's potential
with a comprehensive audit.
Website optimisation
Get your website up and running
fast with turnkey design and website creation.
Website development
Get your website up and running
fast with turnkey design and website creation.
Graphic design
Professional design for one-off
projects or ongoing needs.
Motion graphics
Give your audience something
memorable with motion graphics.
Content writing
Boost conversions and brand
authority with quality content.
Blogging
Take blog writing off your to-do
list with a monthly subscription.
AI+Human content
Save money with content created
by AI and edited by humans.
SEO audits
Identify opportunities to help
your site rank higher in organic search.
Keyword research
Discover the search terms
your audience is using.
Reasons why healthcare businesses
choose Epiic
Epiic helps businesses navigate the industry’s complexity, communicate effectively with their audience, differentiate themselves from their competitors, save time and resources, and build and maintain a strong brand.
Expertise: Healthcare is a complex field with specific legal requirements, terminologies, and sensitivities. Epiic has the industry knowledge to effectively communicate your services while adhering to all regulations.
Brand building: Effective marketing helps build a trustworthy and reputable brand. We can ensure a coherent brand message across all platforms.
Competitive edge: With the growing number of healthcare providers, standing out is important. Epiic can provide competitive analysis and create strategies that differentiate your business from its competitors.
Patient acquisition and retention: The primary objective of marketing is to attract and retain clients. We can help implement strategies like SEO, content marketing, and social media management to increase visibility and engagement.
Saving time and resources: Running a healthcare business is time-consuming. Outsourcing marketing tasks allows you to focus on other vital tasks.
Staying current: The digital landscape is continuously changing. We help healthcare businesses stay updated with the latest marketing trends and technologies.