Make Your Logo Exceptional — 9 Great Logo Design Trends for 2022

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Goodbye 2021 and hello 2022! And, more importantly, hello logo design trends of 2022! That’s right: we wanted to nail this listicle for you, today we’re diving into the biggest and most amazing things you can do to your logo these days.

Are you finally launching that start-up you’ve been working so hard on? Perhaps you’re rebranding your company to better appeal to your target audience? Or maybe you just really, really love logos (hey, we get it!)? 😉

No matter what brought you here, we know you’re going to find some useful info below.

From what a logo is and why you need one to some of the hottest 🤤 examples of logo design trends we’re going to see this year, this guide has it all. So, without further ado, please enjoy some of the top logo designs and effective design trends of 2022.

What Is a Logo?

Logos are generally made from careful combinations of texts, visuals, colors, and font styles. While any logo is better than none, a well-designed logo offers oodles of benefits. It can:

  • Identify your business
  • Make you more memorable
  • Showcase your brand
  • Display your products or services
  • Create connections with consumers

Can your business make it without a logo? Sure — but it’s going to make things harder on you if you want your business to grow. No matter what industry or sector you’re in, a great and catchy logo is a must-have for your company.

If we had to sum up our thoughts on logos in two sentences, it’d look something like this.

1. Logos aren’t a must per se, but we definitely recommend them. (Like, to the same level that we would recommend putting your pants on before leaving your house.) 😁

2. Thoughtful, well-designed, and unique logos are your best bet to make a great impression on clients. So, let’s learn how to make one!

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What Makes a Great Logo? 5 Crucial Elements

Okay, but exactly what makes a good logo? No two logos are the same, but the most effective ones always seem to include these important qualities.

1. A relevant concept

What good is a logo that doesn’t showcase your brand? Not much!

Your logo should accurately reflect your overall business value, from the visuals and graphics to the type of font you use. Using on-brand color is especially important, as color can say a lot about your company.

2. Simplicity

Logo design isn’t a contest to see who can create the most intense and overloaded look. When it comes to the best logos of 2022, a simple format is often the name of the game. Simple logos are easier to take in, remember, and understand.

3. Stickiness (aka – a memorable design)

Your logo should also be memorable enough to stick with potential clients — even if they only see it once. Simplicity is one way to make your logo memorable, but it’s not the only way. Geometric shapes, contrasting colors, and slogans or catch phrases can all help as well.

4. Responsiveness and adaptivity

The best logos can wear lots of hats, from watermarks to billboards to business cards and everything in between. Ideally, your logo will look great in any size, in any color (or in no color at all), and any form.

5. Unique elements

A great logo identifies your brand, which means it needs to be distinct to help you stand out from the competition. Try to steer clear of designs and instead add your unique flair. This will give your logo an edge over those used by competing brands.

Top 9 Fabulous Logo Trends of 2022

Whether you’re a logo newbie or revamping your old look, we know you want the best logo possible. And sometimes that means updating your look to include popular trends du jour. 🤓 So, with that being said, here are nine of our favorite 2022 logo trends and a few of the top logo designs for each one.

Distortions

Logo text has traditionally been clear and easy to read — well, not anymore. Say goodbye to standard types and hello to distorted types, including blurred and elongated words and letters. They may lower readability a bit, but they make up for it by being much more artistic and memorable.

Why go distorted? Playing with the look of your words helps showcase your creativity and keep your logo feeling fresh. It’s also a great way to draw attention to your brand. Take a look at these examples:

Design by Mykhailo Kupys and team via Behance

 

Logo from Variety Coffee

 

Nostalgic elements

As Forbes once put it, “Tapping into fond memories can be an invaluable tactic, especially for engaging millennials.”

Hence, the nostalgia trend is still going strong. There’s just something about a good old-fashioned logo that makes you think about happier times. Cartoons and media from bygone days, groovy ‘70s types and ‘80s colors, gritty grunge textures — anything and everything is fair game.

Design by Jessie Maisonneuve via Dribble

 
Adding a bit of retro to your style is the perfect way to mix familiar, nostalgic elements with your brand personality. As a bonus, connecting with your consumer on a nostalgic level also helps reinforce positive associations with your brand.

Design by Crystal Cline via CalicoHillCreative

 

Scribbles and hand drawings

Hand-drawn art is very much in right now. Why? According to Adobe, it’s because this style is much more personable. A simple, child-like aesthetic can lend a refreshing and human feel to a logo. It will definitely grab your attention and make you smile!

Logo from Katsuiki Wines

 

Line drawings and scribbles can have a rough, raw vibe or be delicately perfect — whatever suits your brand the most! No matter what you choose, hand-drawn elements make your logo look unique and give consumers feelings of nostalgia. The result is that your customers are bound to see your brand in a better light.

Design by Ulysses Design Co via Behance

 

Whitespace

We always knew that white space was important, but these logos take things to a whole new level. Negative space logos utilize the space in an image, word, or letter to create new visuals. Think of the hidden arrow in the FedEx logo and you’ll know what we’re talking about.

Negative space can be a compelling and impressive look for brands that want to showcase their creativity. This logo trend looks modern, fresh, and interesting, which can help your brand rise above the competition. Try using negative space in a wordmark, a single letter, or even within a visual and you’ll be amazed at the results.

Designs: Gregory Grigoriou via LogoCowboy / Ninn Gelashvili via Dribbble

 

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Layers

What do onions and 2022 logos have in common? 😉 If you guessed layers, then you’re right!

Designers are rightfully thinking outside the box and adding more depth and texture to their logos with lots of layers. We love how this trend ignores more traditional design styles. Sure, it can look a little messy and might (in some cases) be difficult to read, but it’s well worth it.

A note of caution on this design trend, though: layer wisely or you’ll end up with a cluttered look. Every element in your layered logo should have a reason to be there. Otherwise, it’s just taking up space.

Design by Tank Design & Daniel Brox via Behance

Design by Husnain Awan via Behance

 

Twisted typography

Certain fonts carry certain associations with them — but what if your words could be even more? Why stick to the type that sits boring and horizontal on the page (or screen)? You can do better! Words can say a lot, especially when you play around with the shape and format. To make the most of this trend, we recommend one of two things:

  • Use your typography to create an image.
  • Let the shape of your logo dictate how your typography flows.

Here, let’s look at an example for each.

Design by Agu Wu via Behance

 

Design by Md Humayun Kabir via Dribbble

 

Gradients

Who doesn’t love gradients in design? They’re bold. They’re versatile. They’re a subtle way to draw attention to a certain part of your logo. And, above all else, they’re super cool. Gradients are a great way to pack a punch of color into your logo without making it look too contrived or garish.

Design by Masum Billah via Dribbble

 

There are lots of different gradient styles to play around with, including linear, conic, and radial. One of the most important considerations to keep in mind with this trend is that the colors you choose matter. For best results, use colors that sit next to each other on the color wheel.

Design by Jowel Ahmed via Dribbble

 

Cartoon characters

Adding a cartoon character to your logo can be one of the quickest ways to get that memorable design you’ve been dreaming of. There’s just one caveat — this is one of the more niche trends, as cartoons don’t mesh well with every brand. What may work for a children’s clothing or toy brand probably won’t have the same results for a high-scale interior designer or criminal lawyer. Just saying. 😉

Design by New Vision Std via Behance

 

Cartoon logos are great because they’re eye-catching. They also tend to use lots of bright colors that will help capture your customer’s attention (and hopefully their business!).

Design by Sarah Théophile via Behance

 

Black & white or monochrome

The classic black and white look will never die — and we can’t say we’re upset about that. There’s something so pleasing about a simple black and white logo. While they don’t work for every business, they’re versatile and simple enough that most brands can utilize them. Alternatively, colored monochrome logos are also an option for brands trying to add a splash of color without going overboard.

Monochrome logos offer many benefits. They’re:

  • Simple
  • Clean
  • Modern
  • Sophisticated
  • Powerful
  • Understated

We have more adjectives, but we’ll stop there and get to the examples instead.

Design by Gentian Shala & Valon Shala via Behance

 

Design by Abu Talha via Dribbble

 

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Level Up Your Logo

When it comes to the best logos of 2022, we’ve got our favorites. But who says you have to play by our trends? The sky is the limit! 😎

By now we’re confident that you know what makes a good logo. So, whether you’re giving your look a retro rebrand, creating a cute cartoon character, or something else entirely, you’ve got this!

Apr 12, 2022

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Rebecca

A copywriter with hundreds of projects under her (figurative) belt, Beka enjoys the challenge of crafting unique content. She loves writing just as some people love trolling online message boards :) — in an unabashedly enthusiastic and slightly concerning way.

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