Infographic Design Ideas to Make Your Visuals Look Super Special

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Remember Apple’s “There’s an app for that” campaign? Well, these days, it feels more like, “There’s an infographic for that.” Because, seriously, these super-powered pictures are everywhere.

What makes infographics so great? We could talk about that for hours (but instead, we’ll just direct you to these handy HubSpot stats). Suffice to say that infographics are an absolute must. And that’s true whether you’re a teacher, medical professional, business owner, or anything in between.

Of course, coming up with great infographic design ideas isn’t always easy. That’s why lots of people turn to professionals for help creating that perfect picture. So if you’re designing for yourself, working for a client, or looking for some graphic design project prompts, we’ve got you covered. 😎

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Here’s a compilation of some of the most creative infographic design ideas and cool examples to get you started.

Creative Infographic Design Ideas to Inspire You (and Your Audience)

Use design to help categorize elements

This clever infographic uses a unique design to categorize and distinguish different types of cheeses. It’s much easier to understand and engage with than a plain old list. 🧐 This is especially true because the designer included intriguing images and colors (but more on that point below).

This look works great for:

  • Educators
  • Businesses
  • Nonprofits
  • News/media outlets
  • Scientists

 

Engage readers with a process/how-to guide

Need to explain a process to your reader? There’s no better way to do it than with an infographic! Here’s an example that uses unique visuals and limited instructions to teach you how to create different kinds of sauces. This simple how-to guide forgoes wordy recipes for a clean, visual approach that’s much more exciting and understandable.

This look works great for:

  • Businesses/businessmen
  • Educators
  • Employers/HR professionals
  • Healthcare providers

 

Include plenty of (visual) statistics

If you’re trying to convince your reader to agree with your point, statistics are a must. But straight-up numbers can be difficult to grasp — enter the infographic! When you turn your stats and percentages into visuals, it’s much easier for readers to understand their significance. Just look at the example above if you don’t believe us. 🤓

This look works great for:

  • Marketers
  • Businessmen/companies
  • Job hunters/resumes
  • Nonprofits

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Introduce something new

Imagine you have a great business idea, are starting up a business, or need to introduce yourself to new clients. What better way than with a catchy, engaging infographic?

Here’s an example of an artist who uses a cool infographic to explain more about themselves and their work.

This look is great for:

  • Start-ups
  • Marketers
  • Freelancers

 

Make facts bite-size

So, you’ve got a lot to say but don’t want to put it in a blog or white paper? Wise move. 💪 Infographics can be just as effective (if not more so) at communicating lots of info — as long as you break it up into bite-size blocks. Take inspiration from the example above to nail your next infographic.

This look is great for:

  • Educators
  • Government entities
  • Businesses (especially technical industries)

 

Use a mixed chart to get your point across

A mixed chart uses several different charts to communicate your point — as you can see from this example. These charts are wonderfully versatile. You can include as much or as little information and in whatever form you want. Boom! You’ve got a mixed chart. 🤩

Even better if your chart uses plenty of colors and follows a common theme like the one above.

This look is great for:

  • Nonprofits
  • Businesses
  • Corporate/HR
  • Healthcare/medical professionals
  • Start-ups
  • Government entities

 

Use color to grab attention

Including different colors in your infographic is a great way to snag a reader’s attention. The colors in this example do the job perfectly and have the added benefit of making it easier to distinguish the info in the chart. Whether you opt for bright hues, professional company colors, or gradient designs, adding a splash of color is always a great idea.

This look works great for:

  • Any infographic (regardless of infographic topics, industry, design, or other elements)
  • Educators
  • Companies/businesses

 

Compare and contrast

Sometimes the easiest way to compare two (or more) things is by making it visual. This example compares income distribution among various religions. One of the best things about compare and contrast infographics is that you can include as much or as little information as you want.

Feel free to use tools such as Venn diagrams, lists, or (like the example above) bar graphs to make your point.

This look works great for:

  • Educators
  • Marketers
  • Companies/Businesses
  • Government agencies
  • Start-ups

 

Get creative with data visualizations

Data visualizations are visual representations of data. They make it faster and easier to understand numbers and other information.

This example makes good use of color and different types of data visualizations such as bar graphs, pie graphs, word graphics, and more.

This look works great for:

  • Nonprofits
  • Medical/healthcare industries
  • Businesses
  • Marketers
  • Schools/educators

 

Use a timeline

Timeline infographics are a great way to tell stories or explore multiple events. 👍 What makes these graphics so great is that they’re easy to follow. They’re a great way to condense a long period into a digestible, bite-size chunk of information.

This look works great for:

  • Educators
  • Businessmen
  • Marketers
  • News/media

 

Explore the anatomy

It’s no secret that visuals make it easier to follow instructions, as you can see from this cool example. We love how this unique infographic turns cocktail recipes into something you can quickly and easily take in at a glance. Not only is this eye-catching and fun, but it’s useful as well!

This look works great for:

  • Marketers
  • Educators
  • Businesses across various industries

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Looking Good! Your Unique Infographic Awaits

Fun, right? It just goes to show that everyone loves a good infographic — so now it’s time for you to add to the ranks!

No matter what infographic topics you’re creating for or what industry you’re designing for, we hope you’ve found the inspiration you need. Remember, the more creative infographic design ideas you study, the better your work will be.

So, don’t stop with the graphic design project prompts here! Go browse the web and find more examples that speak to you so that you can design cool, unique infographics for yourself or your clients.

Apr 26, 2022

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Rebecca

A copywriter with hundreds of projects under her (figurative) belt, Beka enjoys the challenge of crafting unique content. She loves writing just as some people love trolling online message boards :) — in an unabashedly enthusiastic and slightly concerning way.

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