Every time a guest books your room through Booking.com or Expedia, a slice of your revenue walks out the door. Not a small slice, either. OTA commission fees typically run 15 to 30% per reservation, and they haven’t been trending down. If you’ve ever done the math on a busy month and felt the sting, […]
You’re paying 15 to 25% commission on every booking that comes through an OTA. And that number is climbing. If that stings, you’re not alone. Cloudbeds’ 2026 State of Independent Hotels Report found that OTAs captured 63.4% of all bookings for independent properties last year. That’s more than half of your rooms going through a […]
You optimized your website. Updated your photos. Maybe even hired someone to clean up your metadata. And Google still sends the booking to Expedia. Here’s what most hotel operators don’t hear enough: your website alone cannot win this game. Search engines don’t just look at what’s on your pages. They look at what the rest […]
Your hotel shows up beautifully on the inside. The rooms are ready, the reviews are solid, and the location is genuinely great. The problem? When someone types “hotel near [your city]” into Google or AI search right now, your property doesn’t make it into the top results. Not even close.You’re not alone in this. Research […]
Here’s something that might sting a little. You’ve put real money into your hotel website. The photos look great. The booking engine works. Maybe you even did a redesign last year. And yet, when someone types “boutique hotel in [your city]” into Google, Booking.com shows up. Expedia shows up. Your website? Page two, if you’re […]
Let me ask you something direct and uncomfortable. Are you pouring money into your hotel website, yet you continue watching OTAs take away your bookings? OTAs got 61% of all bookings for independent properties in 2024. That’s more than half of your rooms going through a middleman who takes a cut of every single one. […]
Want customers to feel at home
on your website? These top hotel website design tips plus “DOs vs DON’Ts” examples are sure to help.
This article explores the art
of keyword research, highlighting its importance and how it can drive your travel business to new heights.
