The Epiic Blog

Let me ask you something direct and uncomfortable. Are you pouring money into your hotel website, yet you continue watching OTAs take away your bookings? OTAs got 61% of all bookings for independent properties in 2024. That’s more than half of your rooms going through a middleman who takes a cut of every single one. […]

This article explores the art
of keyword research, highlighting its importance and how it can drive your travel business to new heights.