The power of link
building: Epiic’s link
building success stories
What is link building?
Link building is the process of acquiring external links (backlinks) to your website from other web resources. These links are powerful ranking factors in search engines like Google.
The essence of link building lies in having authoritative websites link to your resource. Backlinks from authoritative sources signal to search engines that your site is authoritative too.
Why is link building important?
Link building is essential for increasing your website’s visibility and making it appear reliable in the eyes of search engines.
Let’s say you’re searching for an expert to hire. You’d check reviews, examples of their work, and certifications first. Similarly, when other websites link to your site, it serves as an endorsement of your credibility—both for users and for Google.
The more quality backlinks you have, the higher your chances of ranking at the top of search results and attracting new visitors to your website.
What metrics are
important for link building?
- DR (Domain rating)
DR measures the strength of a domain in search engine optimization (SEO). It was developed by Ahrefs and is represented by a numerical value from 0 to 100. The higher the number, the higher the site’s authority and potential in search results. Backlinks boost the DR value.
- UR (URL rating)
URL rating shows the strength of a page’s link profile. This is also calculated by Ahrefs on a 100-point scale. The bigger the number, the higher the quantity and quality of backlinks to a page.
- Referring domains
This metric calculates the number of unique domains that link back to your website. It’s a crucial signal in SEO, as it reflects the diversity of your backlink profile.
Each referring domain can send one or multiple backlinks, but having links from a variety of unique domains is more valuable than multiple links from a single source. The more referring domains you have—especially from high-authority and relevant websites—the stronger your site’s authority and credibility in the eyes of search engines.
rBeatz
rBeatz is a music platform dedicated to promoting emerging artists and music trends.
The challenge
Generally, the site had very low search visibility, barely appearing in relevant search results. This inevitably led to low organic traffic. And without enough traffic, the site’s web content—even though it was well written—lacked the attention it needed to engage readers.
The solution
We developed an SEO strategy, which included publishing fresh content and building links for old and new content.
Steps taken
- Keyword research
Our team conducted keyword research focusing on low-competition search terms to achieve faster placement in the top 10 results.
- Brief preparation
We prepared SEO briefs for writers to ensure that new articles were as competitive as possible for top positions (top 1-top 10).
- Content strategy
We devised a content strategy spanning several months to regularly write and publish new materials.
- Link building
We selected high-authority platforms and regularly obtained backlinks from them to the new content.
The result
rBeatz website’s traffic skyrocketed from 127 visitors per month to 9,369 visitors per month. That represented a 7,277% traffic increase from April to December.
Now:
- Domain rating (DR)
DR grew by 6 points, reflecting improved site authority.
- Keyword rankings
Increased the number of keywords for which the site ranked in the top 10. Many of these keywords have “very good” and “good” search volume.
Before:
Now:
- Keyword count
The number of keywords currently ranking the site has more than doubled. In April, there were 754 keywords, and now there are 1,588.
Before:
Now:
Key takeaways
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Powerful SEO blogging: Creating high-quality, audience-focused content drives significant growth in traffic and improves search rankings.
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Smart link building: Securing relevant backlinks strengthens domain authority and increases search visibility.
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Holistic strategy: Integrating keyword research, content creation, and link-building efforts delivers impactful outcomes.
Conclusion
Our tailored SEO strategy transformed rBeatz’s online presence, driving a massive increase in traffic and improving their search engine rankings. This case study demonstrates the power of a thorough, strategic approach to SEO.
Get A Copywriter
Get A Copywriter is a professional content creation service offering a wide range of writing solutions, including blog posts, articles, product descriptions, and press releases. The company works with clients worldwide, providing high-quality content written by native English speakers.
The challenge
Due to changes in search engine algorithms, some pages lost their popularity and suffered noticeable traffic drops, significantly affecting orders. Additionally, critical business pages needed support to improve their rankings and move higher in search engine results.
The solution
Our SEO team formulated a multifaceted link building strategy. We focused our efforts on restoring traffic to underperforming pages and building authority for new pages.
Steps taken
- Identifying problem pages
We identified and prioritized the pages that experienced traffic and ranking drops, as well as other problematic pages requiring additional support.
- Analyzing competitor profiles
Competitor backlink profiles were analyzed to identify strong elements in their strategies.
- Checking for toxic links
Before implementing the strategy, old pages were checked for toxic backlinks that could hinder successful development.
- Developing and implementing a link-building strategy
Based on the site’s metrics, optimal targets for acquiring backlinks were determined, as well as the types of backlinks most suitable for the site. A list of authoritative donors was created, and outreach was conducted to establish collaborations.
The result
- Modest DR growth
The website’s domain rating increased by 1 point.
- Positive dynamics for underperforming pages
Pages that experienced traffic and ranking drops saw improvements in UR, visibility, and traffic.
- Top rankings for key pages:
High-authority pages achieved top 1 rankings for critical keywords.
- Enhanced page authority and keyword reach:
Business-critical pages that required additional support showed increased authority and broader keyword coverage.
Key takeaways
-
Strategic problem solving: Identifying underperforming pages and addressing traffic drops through targeted analysis led to measurable improvements.
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Competitor analysis: Leveraging insights from competitors’ backlink profiles revealed opportunities to enhance link-building strategies.
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Toxic link removal: Cleaning up toxic backlinks ensured a healthier link profile, paving the way for successful SEO growth.
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Effective link building strategy: Tailored outreach and collaboration with authoritative domains strengthened site authority and improved page rankings.
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Results-driven SEO: Achieved steady improvements in UR, visibility, and traffic for previously underperforming pages. Important business pages reached top 1 rankings, and pages requiring additional support saw increased authority and keyword reach.
Epiic
Epiic.com specializes in website development and digital marketing. We help businesses increase traffic, leads, and conversions through services like web design, SEO, content marketing, and graphic design. Working with clients worldwide, we offer transparent terms and focus on long-term partnerships.
The challenge
Our website was growing organically through new content publication but had a poorly developed backlink profile and had slightly shifted its positioning. As a result, important new pages with high-quality content and proper optimization saw little attention. Also, search engines struggled to understand the site’s exact focus.
The solution
A link-building strategy was developed to promote specific business-critical pages.
Steps taken
- Problem identification
Problematic pages were identified and removed, as they interfered with search engines’ ability to correctly interpret the site’s positioning.
- Competitor analysis
Competitors’ backlink profiles were analyzed and studied to identify the strengths and weaknesses in their strategies.
- Page selection for link building
The website was analyzed to identify valuable pages. These key pages were prioritized as business-critical resources.
- Link building strategy implementation
The types of backlinks suitable for the strategy were determined, and backlinking targets listed and vetted. Outreach efforts were conducted to establish backlinking collaborations with authoritative donors.
The result
- Significant growth in DR
The website’s domain rating increased by 22 points within just three months, growing from 26 to 49.
- Increased backlinks
The link-building efforts resulted in the addition of +227 new backlinks, boosting the site’s authority and search performance.
- Improved visibility
Important service pages gained greater visibility and entered the top 10 for targeted high-value keywords, including those with high keyword difficulty (KD).
Before:
Now:
Key takeaways
-
Strategic positioning enhancement: Addressing unclear site positioning by removing problematic pages and focusing on high-priority business pages helped clarify the website’s purpose for search engines.
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Competitor insights: Analyzing competitor backlink strategies uncovered actionable opportunities to strengthen Epiic.com’s link-building approach.
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Targeted link building: A focused link building campaign boosted visibility for critical service pages, ensuring they ranked higher in search results.
Conclusion
The tailored link-building strategy for Epiic.com not only enhanced its domain authority but also improved the visibility and ranking of critical business pages. This project demonstrates the power of a targeted and well-executed SEO approach to drive measurable results.