Improving
WedVibes Media
Page Speed
The Client:
WedVibes is a daily
source of curated
wedding inspiration and
recommendations.
The Challenge:
WedVibes’ website, filled with high-resolution wedding images, was slow to load. Despite the visual appeal, the heavy images negatively impacted page speed, a crucial ranking factor for Google. During our free audit, we identified page speed as a significant issue affecting their search rankings and user experience.
The Solution:
Our development team advised a strategy to enhance WedVibes page speed without compromising image quality. We implemented a suitable plugin to optimize image load times, ensuring the website maintained its visual appeal while improving performance.
Steps taken:
- Free audit:
Conducted a comprehensive audit, identifying page speed as a critical
area for improvement. - Plugin integration:
Selected and implemented an image optimization plugin tailored to WedVibes needs. - Continuous monitoring:
Regularly monitored website performance to ensure
sustained improvements.
The Result
Page Speed Improvement:
The website’s speed moved into the green zone, increasing by 32 points on mobile and by 44 points on desktop platforms.
Website traffic increased by 40%:
In the last three months, traffic boosted, due to enhanced page speed and comprehensive
content optimization.
The Key Takeaways:
- Importance of page speed: Optimizing page speed is crucial for better search rankings and user experience.
- Tailored solutions: Customized solutions can effectively address specific client needs without compromising on quality.
- Comprehensive strategy: Combining technical optimizations with content enhancements leads to significant improvements in website performance.
The Conclusion:
Through our targeted approach, WedVibes experienced a remarkable transformation in website performance and traffic. This case study highlights the impact of prioritizing page speed alongside quality content.