Local SEO services
Make it easy for your local market to find you
online and become the hometown favourite
What is local SEO?
Local SEO hones in on searches with a local intent. When someone searches for local services or products, they aren’t interested in search results for businesses that aren’t nearby. Those results aren’t relevant. Rather, these searchers want specific info on local businesses so they can decide where to shop. They’re looking for things like business hours, reviews, and directions.
Local search optimisation signals to Google and other search engines that a local business is highly relevant to local search. As a result, Google will put an optimised local business closer to the top of local search results, helping them get found online and stand out from local competition.
Local SEO ranking factors
Search engines use ranking factors that are specific to local SEO to rank websites. Local citations,
online business listing management, local keywords, and online reviews are all a part of the equation.
Here are the top local search optimization ranking factors:
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Google Business Profile optimisation:
Claiming and optimising your Google Business Profile can expand your online reach.
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Local citations:
Google looks for consistent online mentions of a business’s name, address, and phone number (NAP) to verify a business’s legitimacy.
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Online reviews:
Garnering reviews on platforms like Google, Yelp, and Bing shows search engines your business is legitimate and people are engaging with it.
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Backlinks from local websites:
Links to your site from other local businesses, news sites, business directories, and local blogs will give your website a boost.
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On-page SEO:
On-page content should have local keywords to indicate to search engines it’s relevant to local search intent.
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User engagement signals:
Behavioural signals such as click-through rates, mobile clicks to call, and check-in rates also impact local SEO.
Ultimately, there are many factors to address. Understanding how to build a comprehensive strategy that
factors in everything from social presence to local competition takes experience, which is why so many
businesses turn to a local SEO company.
Let’s talk
Why local SEO is crucial for business growth
Local SEO is crucial for business growth because it streamlines the search for local businesses, offering
potential customers a better experience. Your customers can simply type in a keyword, find your business, and
click to call, purchase, or get directions. It’s ultra-convenient, and convenience drives conversions.
But that’s not all. With local SEO, your business also gains the following search perks:
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The Google Map Pack gives your business a visibility boost:
The Google Map Pack is shown in over 90% of local searches. It’s an opportunity for even small businesses to show up in Google’s top results.
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Mobile search can lead to more conversions:
Three out of four local searches that happen on a smartphone result in a store visit within 24 hours.
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Location targeting increases qualified traffic.
More qualified traffic boosts conversions. It might also improve your site’s SEO with higher dwell times and a lower bounce rate.
And the icing on the cake: continuous growth. When you rank at the top for local search, more people visit your
business. That leads to more sales, more reviews, and a stronger reputation. Get the ball rolling now,
and the momentum will pay off in the long run.
Stand out with Epiic
local SEO services
Epiic offers expert local SEO services to businesses interested in capturing searches with local intent. We help our clients rise above the competition online so they can dominate the local market. Here’s what we do to make that happen:
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Local
keyword researchWe identify the local keywords that will generate targeted web traffic and outline how and where to use those keywords to improve local visibility.
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Google Business Profile
(GBP) optimizationA lot of businesses only scratch the surface of GBP optimisation. We do it all, from writing an optimised, inviting business description to adding fresh content.
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Local
citationsWe go through every online mention of your local business’s info to ensure consistency. Our team also increases the number of citations to help boost your business in local rankings.
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On-page SEO
for local intentWe optimise your web pages for local search intent, focusing on both content and structure. Our team also ensures your mobile pages are structured properly to keep engagement high.
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Local link-building
strategiesWe attract inbound links from relevant sites, claim your unlinked brand mentions, and work to win links from the quality sites your competitors are benefiting from.
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Local
content creationWe create a local content strategy focusing on competitive keywords and opportunities unique to your market.
Our process for local SEO
Here’s how we deliver local SEO services that help businesses attract targeted traffic,
increase conversions, and succeed in their local markets.
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Initial consultation and SEO audit
We consult with your business to learn your goals and identify opportunities and challenges. Our team also performs an SEO audit of your website.
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Strategy development based on business goals
Our team builds a comprehensive local SEO strategy, including methods, timelines, and key performance indicators so our services align with your business’s vision.
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Implementation of local SEO tactics
We put your strategy into action, implementing the most impactful local SEO tactics first and monitoring the results.
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Ongoing monitoring, reporting, and optimisation
Epiic always has your back with ongoing performance monitoring, updates on the impact of each channel or tactic, and optimisation to continue driving high-value local traffic to your website.
Businesses in any industry can benefit from Epiic
local SEO services
We work with businesses in every industry
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Advertising
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IT service providers
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Real-estate companies
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Startups
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Accounting firms
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Insurance companies
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Software companies
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Retail shops
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Consulting services
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Medical suppliers
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Credit companies
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Telecommunications
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Flower shops
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Education companies
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Car dealers & manufacturers
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Restaurants
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Small family businesses
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Investment funds
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Air transport
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Cruise lines
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Waste management
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Hotels, motels & tourism
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Medical service providers
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Delivery services
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Business services
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Finance companies
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Lawyers & law firms
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Construction companies
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Sports & wellness centers
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Electronics
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Food & beverage companies
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General contractors
Why choose Epiic as your local SEO company
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Proven track record
Our team has been helping local businesses gain online visibility to drive growth for over a decade.
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Digital marketing expertise
We have a team of seasoned local SEO experts who have the experience and skills required to generate results for our clients across industries.
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Customised strategies
Our team focuses on a business's unique needs, based on its goals and the local market, to consistently generate growth-driving results.
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Commitment to staying ahead of the industry
We invest in the best SEO tools and training so we can continually improve our local SEO services.
This is what our clients say about us
FAQs
- Is local SEO still relevant?
- Local SEO is not only still relevant — it’s more important than ever thanks to the continued rise of mobile search. People frequently use their smartphones to find local businesses, book reservations, sign up for services, or call, and three in every four local mobile searches result in an offline purchase.
- What’s the difference between local SEO and regular SEO?
- Local SEO is search engine optimisation focused on local search intent, so it’s a subset of regular SEO.
It includes different tactics than regular SEO, including focusing on optimising a local business's Google Business Profile, ensuring NAP information is consistent, and attracting backlinks from local businesses.
If you are a local business owner, local SEO can help you build your brand presence on local maps and in search results with local intent, such as “accounting near me” or “best coffee shop in Chicago,” while regular SEO can help generate website traffic and build your overall presence online. - Can I track the results of local SEO efforts?
- Yes, you can track the results of local SEO efforts with tools like Google Analytics and Google Business Profile performance insights. You can also invest in paid analytics tools to track the results. Our local SEO company provides reports to our clients, making it easy to correlate results to your investment.
- Do I need a website for local SEO?
- Without a website, you’ll face limitations, impacting how successful you can be with local SEO. Local SEO can’t drive significant results without a central location online for your customers to learn about and engage with your business.
You need a website to attract traffic and generate leads, establish authority in your niche, and provide potential customers with the next steps on the buyer’s journey.
Also, some potential customers may lose trust in your business or choose a competitor because they can’t learn enough about your business through other digital assets alone.
Ultimately, you need to publish a website to take advantage of all the benefits of local SEO: engagement, leads, sales, and business growth. - What are local SEO citations?
- Local citations are online mentions of your business’s name, address, and phone number (also referred to as NAP). The NAP data on your website and Google Business Profile are citations. You might also have citations in online business directories, review sites, social media pages, and mentions of your business in local blogs.
The more NAP mentions you have online, the better, as long as your business is listed on sites or platforms that are relevant to your local market. It’s also critical to have consistent citations — meaning the name, address, and phone number should be exactly the same no matter where they’re listed. Having accurate citations increases trust in your local business, which is why it’s such an important local SEO ranking factor.