Technical SEO
to improve
site health
The client:
Eventeem is a UK-based staffing agency that recruits and retains the country’s leading experiential brand ambassadors and event staff. They help brands and agencies deliver seamless activations and memorable events nationwide.
The challenge:
Despite strong brand recognition and engaging content, Eventeem’s website was held back by a range of technical SEO issues that impacted both user experience and crawl efficiency. These problems limited search engines’ ability to index and prioritize the site effectively.
Key problems included:
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404 errors
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Canonical tags pointing to redirected pages
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Sitemap errors
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Orphaned pages
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Non-secure HTTP errors
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Meta tag issues
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H1 tag problems
These technical inconsistencies weakened the website’s SEO foundation and limited its ability to scale organically, even with strong content in place.
The solution:
We carried out a comprehensive technical SEO audit and remediation plan to strengthen the site’s health, crawlability, and overall technical integrity.
Why it matters: Even the most visually impressive website with exceptional content can remain invisible to search engines if it’s built on a weak technical foundation. Issues like broken pages, indexing problems, or flawed site architecture can silently limit visibility and performance.
By fixing these problems, we ensured that search engines could efficiently crawl, understand, and index the site — creating a stronger platform for visibility, scalability, and future growth.
Steps we took:
- Comprehensive technical SEO audit
We conducted a full diagnostic of the site’s infrastructure and identified all critical issues affecting crawlability, indexation, and performance. This formed the basis for our improvement strategy.
- Remediation planning
Based on the audit results, we created a clear, prioritized action plan. By addressing the most significant issues first, we maximized early gains in site health and visibility.
- Technical fix implementation
We carried out a series of fixes, addressing 404 errors, canonical mismatches, sitemap inaccuracies, orphaned pages, and more. These corrections ensured the website met technical SEO best practices.
- Post-fix validation & QA
We conducted additional checks and testing after implementing the fixes to ensure all updates were applied correctly and the site performed as expected across devices.
- Final reporting & documentation
We compiled a detailed final report summarizing all issues, fixes, and the current technical state of the site. This provided full transparency and a baseline for ongoing monitoring.
The result:
Within 3 weeks, we achieved measurable improvements in site health and technical readiness:
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The website saw a 93% improvement in overall Health Score (Ahrefs: from 60 → 100).
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100% of key landing pages passed Core Web Vitals assessments.
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Page performance improved from 85 to 100.
The key takeaways:
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Technical SEO is the backbone of website performance. Without a solid foundation, even the best design and content can fail to reach your target audience.
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Fixing foundational errors unlocks visibility. Clean architecture, consistent signals, and accessible pages make it easier for search engines to crawl and understand your site.
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Regular audits and proactive maintenance are essential. As websites evolve, legacy issues and hidden problems can accumulate. Ongoing technical monitoring prevents regressions and keeps your SEO infrastructure strong.
The conclusion:
By identifying and resolving critical technical SEO issues — from crawl errors to structural inconsistencies — we transformed Eventeem’s website into a stable, search-ready platform. With a clean, well-optimized technical foundation now in place, the site is equipped for long-term performance, efficient indexation, and sustainable growth, fully supporting Eventeem’s position as a leading provider of brand ambassador services in the UK.